Human Ink: The B2B Content Marketing Agency Building Real Authority (Not Just Buzz).

Human Ink delivers sharp, strategic content crafted by experienced human minds. We cut through the marketing noise to build your authority and achieve measurable business outcomes. No fluff, no jargon, no wasted budget.

• Stop Wasting Budget on Useless Content: Strategy focused squarely on your business goals.
• Leverage Proven B2B Expertise, Not Guesses: We know what works and deliver it effectively.
• Pay for Progress, Not Rigid Retainers: Strategic work starts from £600/month; scale when ready.

Be the 4% of Businesses.

Shocking, but true: According to Ahrefs data, 96% of web pages get zero traffic from Google. Think about that – the vast majority of B2B content marketing efforts are essentially invisible online.

Let’s be direct: if your content isn’t built on sharp strategy, it’s likely contributing to that statistic.

You’re funding digital noise – SEO tricks without insight, bland AI-generated fluff, corporate speak that bores buyers – instead of building real authority or effective lead generation that drives revenue growth.

Stop being part of the 96%. Demand content that delivers.

How We Get Your Business into the 4%

Human Ink isn’t like other “top content marketing agencies” focused on churning out words. We are strategic partners invested in your business growth.

1. Rigorous Discovery: We start by deeply understanding your business, competitive landscape, objectives, and ideal client – the foundation for any effective marketing strategy.
2. Sharp Content Strategy First: We develop a focused content strategy roadmap – not isolated content marketing campaigns – designed for specific outcomes like authority building or improved lead generation.
3. Experienced Human Content Creation: Our writers are seasoned B2B professionals. They craft nuanced, persuasive content that resonates with decision-makers – something algorithms can’t replicate.

We know our work drives business growth. If it doesn’t, then no amount of “engaging content” is worth writing. It’s certainly not worth paying for. Our content services always start with a strategy based on keyword research, as much data and insight as we can gather about your business, and intelligence. Not business intelligence. Just smart people applying years of experience and wisdom to your content.

Expect Tangible Results, Not Just Digital Marketing Buzz Words.

Forget bloated lists of marketing services and “link building.” We translate sharp content strategy and writing into business impact focused on revenue growth:

• Demonstrable Authority: Content establishing you as the expert, building trust, influence, and improving search engine optimization visibility naturally.
• Compelling Clarity: Core messaging that cuts through complexity and articulates your unique value.
• Qualified Lead Flow: Increase demand generation with strategic content designed to attract and convert qualified leads.

Are We the Right B2B Marketing Agency For You?

Why Partner with Human Ink? We’re not a fit for everyone, but we excel with clients who:

• Demand Strategic Clarity & Results: You value a clear plan tied to business objectives, not just marketing activity. You’re wary of vague promises and “mystical marketing methods.” We provide a sound strategy based on research and focused on your revenue growth.
• Are Ready to Invest Smartly: You have a budget and are prepared to invest it effectively in real growth. Our strategic engagements start at £600 per month – transparent value focused on outcomes.
• Reject Opaque Retainers: You hate paying hefty monthly fees without understanding the deliverables or seeing results – so do we. We believe in transparent pricing for defined strategic work and progress you can actually see.

We could go on, but if this resonates, talk to us today. Cut through the marketing fluff and let’s build smarter revenue streams with strategic content that actually works.

Straight Answers to Key Questions

1. How does the £600/month starting point work without a retainer?

Simple: you pay for tangible output, not just access or vague promises. The £600+VAT per month covers the creation and delivery of 4 high-quality, strategic blog posts. This is a ‘lowest useful output’ value; most businesses benefit from double or triple this level of output. This execution work begins after we’ve collaboratively developed and agreed upon an initial content strategy tailored to your business (see below), at no separate initial charge. There are no hidden fees or long-term lock-ins tied to this baseline output – you get exactly what you pay for each month, focused purely on delivering valuable content.

2. If you don’t charge retainers, how is the initial content strategy created?

We believe in earning your business by demonstrating value upfront. We develop a standard, foundational content strategy – including discovery, site analysis, initial competitor/keyword research, and a topic roadmap – as part of our proposal and engagement process, at no separate initial charge. This ensures we’re fully aligned on the plan before any monthly execution billing begins. For clients wanting exhaustive market mapping, we also offer an optional, in-depth competitor research project (a distinct, one-off investment) designed to generate a comprehensive list of 400+ targeted content ideas.

3. How quickly can I expect results from content marketing?

Content marketing delivers compounding returns – think ‘hockey stick’ growth, not a straight line. For an established website with some existing authority, you should start seeing measurable traction (improved visibility, lead quality) within about 3 months of consistent execution based on the strategy. For newer businesses or websites starting from scratch, it typically takes closer to 6 months to build significant momentum.

4. You mention using AI extensively. Why should I pay for Human Ink then?

Here’s what people bring to the table that AI cannot:

• Creativity & Insight: Developing original angles and ideas AI can’t.
• Empathy: Understanding and connecting with your specific audience’s needs.
• Initiative & Strategy: Proactively guiding the content based on the plan and market shifts.
• Accountability: Competent people who genuinely care about your business success and stand behind the results. That’s the difference.