We started Human Ink because, frankly, we saw too many Small and Medium Businesses getting burned by typical marketing agencies. Burned by vague promises, opaque retainers draining limited budgets, and “content” that generated endless activity but zero real business impact or ROI.
We knew there had to be a better way – built on clarity, upfront strategy, measurable results, and a partnership approach designed specifically to help resource-conscious SMBs achieve tangible growth. That’s why Human Ink exists.
Why We’re Not Your Typical Agency:
- Direct Access, No Runaround: When you work with us, you work directly with our core team – experienced UK-based strategists and writers who understand B2B and SMB challenges. We don’t hide behind layers of account managers or outsource your crucial work to unseen, unaccountable subcontractors.
- Strategy Included, Upfront (No Extra Fee): Effective content demands a solid plan. We develop a foundational content strategy (covering discovery, analysis, and a roadmap) with you before execution begins, as part of our standard engagement process. You get the essential blueprint for success without paying a separate “strategy tax.”
- Focus on Business Outcomes, Not Just Words: Our job isn’t simply filling your website with text. It’s achieving your specific business goals – generating qualified leads, establishing clear market positioning, supporting sales, driving revenue growth. We measure our success by your measurable success.
- Transparent Pricing, No Retainer Traps: We believe you should pay for progress, not promises. We structure work based on defined outputs or project phases (with baseline content execution starting at £600+VAT/month for 4 strategic posts). You see clear deliverables tied to your investment, without the confusing, open-ended retainers that often mask a lack of results.
- Human Expertise, Intelligently Augmented: We leverage leading marketing technology – SEO platforms, analytics, AI assistants – to inform strategy and maximize efficiency. But the critical thinking, market understanding, creativity, and persuasive writing comes from experienced humans focused on your unique business context.
Our Process: Strategy Before Tactics
It’s straightforward and built on common sense:
- Discovery: We rigorously dig into understanding your business, specific goals, ideal customers, and competitive landscape.
- Strategy: We translate that understanding into a clear, actionable content roadmap (the one we develop with you upfront).
- Execution: We create high-quality, targeted content precisely aligned with the strategy, designed to achieve the agreed-upon objectives.
Clear steps, clear deliverables, clear accountability.
Meet the Founder
Joshua Cordray, Founder & Lead Strategist
Josh founded Human Ink in 2018, driven by frustration with the ineffective, jargon-filled content he saw failing to deliver for businesses. Leveraging years of experience writing for diverse global clients (across the UK, USA, Europe, Asia, and the Middle East) and a passion for clear communication, he built Human Ink specifically to serve SMBs.
His focus is on grounding every engagement in solid strategy and ensuring that content creation is directly tied to achieving tangible business outcomes. Josh remains hands-on, leading strategy development and working closely with clients to guarantee the quality, accountability, and results that typical agencies often fail to provide.
Think We’re Aligned?
If you’re an SMB leader tired of the usual agency song-and-dance and ready for a straightforward, results-focused content marketing partner, let’s have a frank conversation.
